137
Strategic Brand Advisory, Exclusively for High-Value Lifestyle-Driven Brands.
Our high standard of living demands brands that match its level of depth, taste, sophistication, and complexity.
At 137, we bring your brand up to the level your audience already lives at.
137
Three Dimensional Brands.
The 137 framework is the thinking model that powers this entire advisory. It simplifies complex brand structures into three core dimensions:
1 . CHARM
First Impression
How does your brand look, feel, and communicate.
- Brand Strategy
- Visual Identity System
3 . EXPERIENCE
Third Impression
How people interact with your brand — how it’s felt, used, and remembered.
- Human Experience System
7 . VALUE
Seventh Impression
How much value, meaning, and impact do your service, and products deliver.
- Service Design
- Product Design