1 3 7
Strategic Brand Advisory, Exclusively for High-Value Lifestyle-Driven Brands.
Our high standard of living demands brands that match its level of depth, taste, sophistication, and complexity.
At 1 3 7, we bring your brand up to the level your audience already lives at.
1 3 7
Three Dimensional Brands.
The 1 3 7 framework is the thinking model that powers this entire advisory. It simplifies complex brand structures into three core dimensions:
1 . CHARM
First Impression
How does your brand look, feel, and communicate.
- Brand Strategy
- Visual Identity System
3 . EXPERIENCE
Third Impression
How people interact with your brand — how it’s felt, used, and remembered.
- Human Experience System
7 . VALUE
Seventh Impression
How much value, meaning, and impact do your service, and products deliver.
- Service Design
- Product Design